Famous for its refreshing taste and its real fruit tang, Tango was acquired by Britvic in 1987. The brand gained attention in the UK in the late 1980s and 1990s for disrupting the soft drinks marketing with its creative ‘You know when you’ve been Tangoed’ advertising campaign which was seen to completely challenge the norms of the soft drinks market at the time. The campaign propelled the brand to success and became one of the most well-known TV adverts of all time.
Today Tango’s beloved orange is one of the nation’s favourite fruit flavoured soft drinks. Distributed nationwide, you will now find Tango sold in pubs, high street chain restaurants and all major supermarkets.