The brand was founded in 1956 . In the 1950s, fruit and vegetables were scarce. Roosvicee responded by developing a syrup based on the vitamin-rich rosehip fruit . The name Roosvicee was born from the contraction of the words Rosehip and Vitamin C. Roosvicee still has these syrups based on rose hip in its range. In 1970, the brand also entered the market with its rose hip jam .