Brand

Maguary

Acquired by Britvic in 2015, Maguary is one of the leading soft drinks brands in Brazil, well-known for its dedication to product quality, respect for consumers and ethical principles.

The Maguary brand was founded in the city of Pedras de Fogo in 1953 by the Tavares de Melo family, the leading producers of pineapple products in the region at the time. Maguary concentrated juice, originally available in pineapple flavour, became their signature product and a family favourite across Brazil, synonymous with quality and natural ingredients. From 1962 onwards, the family began to expand their portfolio to include cashew fruit, passion fruit, guava, mango, tamarind, and grape flavours and soon began exporting out of Brazil. The brand even received the royal seal of approval from Queen Elizabeth and Prince Philip after their visit to Brazil in 1968.

The brand continued to evolve, with dilution instructions being added to the on pack labels throughout the 1970s and 1980s, and new formats being introduced to suit the grocery and on-the-go markets across Brazil. Today, Maguary is Brazil’s market leader in the juice concentrates and not-from-concentrate juices categories*, offering a broad range of flavours, sizes and formats to meet the needs of today’s consumers.

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