Morgan Williams International Inc.

Biscuits, Cakes & Desserts


Adria was built in 1951, in Sao Geraldo, Porto Alegre by a family of Italian immigrants. In 1999, the companies Adria, Basilar, one of the largest pasta factories in the interior of Sao Paulo, Isabela, an important pasta and biscuit industry, were consolidated in the southern region of Brazil and, later, Zabet, a large biscuits with a strong presence in Sao Paulo, Rio de Janeiro and several states in the Northeast region. The four companies were integrated in 2001, creating Adria Alimentos do Brasil, which was born stronger with three leading regional brands and another with significant projection in the national scenario. This merger aimed to unite acquisitions in a single enterprise, in order to centralize strategic planning, streamline operational processes and boost market opportunities, with high investments in technological renewal, human resources, market research, product launches and advertising campaigns. In 2003, the organization was acquired by the group M. Dias Branco, from Fortaleza, the national leader in the manufacture and sale of biscuits and pasta, also operating in the segments of wheat grinding, oil refining, fats, margarines and vegetable creams. of real estate and hospitality sectors, In 2012, Adria Alimentos do Brasil Ltda. was incorporated into M. Dias Branco S / A Ind. and Com. de Alimentos, becoming a single company.

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